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Analytics Reports

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
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Organic Research

Advertising Research

  • Uncover Your Competitors’ Ad Strategies and Budget
  • Analyze Your Online Rivals' Ad Copies and Keywords
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns
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Advertising Research

Display Advertising

  • See top publishers and advertisers
  • Analyze competitors' display ads
  • Spot new publishers
  • View displays from different devices
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Display Advertising

Backlinks

  • Conduct a deep link analysis
  • Understand referring domains' authority
  • Check backlinks' types
  • Spot your links' geolocation
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Backlinks

Video Advertising Research

  • Create an effective video ad campaign
  • Uncover your competitors' video ad strategies
  • Discover top advertisers
  • Learn how to make money with your videos
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Video Advertising Research

Keyword Research

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments
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Keyword Research

Product Listing Ads

  • Define your product listing ads competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
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Product Listing Ads

Tools

Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.

Keyword Difficulty

  • Find keywords with less competition
  • Estimate keyword difficulty instantly
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Keyword Difficulty

Domain vs. Domain

  • Set side-by-side domains' comparisons
  • See domains’ common and unique keywords
  • Visualize data
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Domain vs. Domain

Charts

  • Compare domains with key visibility indicators
  • Conduct competitive analysis in only a few clicks
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Charts

My Reports

  • Gather all the SEMrush data in one elegant custom PDF report
  • Design your report using branding and commenting features
  • Share and schedule your reports to go out on a regular basis
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My Reports

Keyword Magic Tool

  • Get over 2 million keyword ideas
  • Use Keyword Grouping to segment your keywords by topic
  • Pick the best keywords and save them in Keyword Analyzer
  • Export your selected keywords to other SEMrush tools
  • Create up to 50 target keyword lists
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Keyword Magic Tool

Projects

Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.

Position Tracking

  • Track your positions for any keyword
  • Discover local competitors
  • Group keywords with tags
  • Target different devices
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Position Tracking

Site Audit

  • Check your site’s health with our SEO analysis tool
  • Prioritize SEO issues and decide what to fix first
  • Track SEO optimization progress
  • Find and fix hreflang mistakes
  • Ensure the security of your website with HTTPS checks
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Site Audit

Social Media Tool

  • Keep track of your Social Media campaigns
  • Research your competitors
  • Visualize data
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Social Media Tool

Brand Monitoring

  • Monitor Your Brand Reputation
  • Discover New Opportunities
  • Track Backlinks
  • Learn from Your Competitors
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Brand Monitoring

SEO Ideas

  • Analyze Google ranking factors affecting your website’s performance
  • Get actionable recommendations based on collected data
  • Carry out in-depth comparison analysis of Google’s top 10 performers
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SEO Ideas

Backlink Audit Tool

  • Find all your backlinks using the Search Console integration
  • Discover and remove potentially dangerous backlinks
  • Send toxic backlinks to the Google Disavow tool
  • Keep your backlink profile clean with regular recrawls
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Backlink Audit Tool

Organic Traffic Insights

  • Unlock the ‘not provided’ keywords
  • Merge Analytics and Search Console data
  • Analyze keyword potential
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Organic Traffic Insights

Content Tool

  • Assess the social impact
  • Check on backlinks
  • Track the SEO performance
  • Compare posts, sources and authors
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Content Tool

PPC Keyword Tool

  • Collect keywords through multiple channels
  • Manage and optimize keyword lists
  • Get rid of cross-group negative keywords [EXCLUSIVE]
  • Polish your keyword list with Recommendations
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PPC Keyword Tool
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